You might have run across a customer survey while surfing a business site or received an email to give your feedback on a product or service you currently use. While these survey mediums have been the norm in collecting consumer opinions online, they are no longer the best way to get the true pulse of your customers.
More and more companies are turning to social networking sites, like Facebook, to get consumer input on their products and services. The thought of “going where the fish are” is true in this case as more and more people join and actively participate in these types of sites. The use of networking sites represents a shift in gathering consumer data and reaching your target audiences. An effective survey coupled with the right incentive or reward can spread virally and increase the sample size to get a large number of survey completions and feedback.
BearingPoint has partnered with a leading bank to develop a survey using Facebook to extract opinions on consumer banking habits. The survey recently launched on Facebook and is being monitored to determine its effectiveness. The survey offers a $25 gift certificate from Restaurant.com as an incentive to attain customer feedback. Stay tuned to find out how effective the survey was in an upcoming blog.
New Thinking 