Tag Archives: Facebook

Getting Greener via Facebook

Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Green IT solutions are available of course, but how else can businesses become more green? BearingPoint is searching for some new thinking on the topic.

We launched a contest on Facebook for the best new opinions on how businesses can become more environmentally conscious in their operations. Facebook users can contribute their ideas for the enterprise and pass those (and others) along to their friends and the larger Facebook community to vote on by Nov. 15. (And yes, the winner gets a green prize.) While a contest or giveaway on Facebook is not new, the use of Facebook as a method of cultivating ideas is something few companies are doing. The contest hopes to unearth some new approaches that businesses can take to increase their environmental efforts while also increasing their bottom line.

Contribute your ideas on how businesses can be more green.

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Getting customer feedback through social networking sites

You might have run across a customer survey while surfing a business site or received an email to give your feedback on a product or service you currently use. While these survey mediums have been the norm in collecting consumer opinions online, they are no longer the best way to get the true pulse of your customers.

More and more companies are turning to social networking sites, like Facebook, to get consumer input on their products and services. The thought of “going where the fish are” is true in this case as more and more people join and actively participate in these types of sites. The use of networking sites represents a shift in gathering consumer data and reaching your target audiences. An effective survey coupled with the right incentive or reward can spread virally and increase the sample size to get a large number of survey completions and feedback.

BearingPoint has partnered with a leading bank to develop a survey using Facebook to extract opinions on consumer banking habits. The survey recently launched on Facebook and is being monitored to determine its effectiveness. The survey offers a $25 gift certificate from Restaurant.com as an incentive to attain customer feedback. Stay tuned to find out how effective the survey was in an upcoming blog.

View the survey