Join BearingPoint Senior Manager, Max Duprat, as he explores the second in a series of podcasts which addresses how leading life sciences organizations are adopting a customer centric approach to marketing. In the first podcast of this series, we talked about the integration strategies for HCP portals as they relate to customer centricity. Today, we’re talking about how to measure the success of your HCP Portal.
Reporting and analytics is an important part of the overall success of an HCP Portal launch because it allows you to measure your progress towards your portal’s goals and also to gain insights into your HCP users’ preferences. While measuring progress is important, the real reason why analytics is a critical component of making your HCP Portal a success is because of the learnings gained from these measurements.
Throughout this podcast you will learn how your analytics approach should provide you with new insights into your customers’ preferences and behaviors. You will also learn the importance of defining and incorporating your analytics requirements early in the development process of your HCP portal. Tune in to find out more.
Join BearingPoint Senior Manager, Max Duprat, as he explores the first in a series of podcasts which will address how leading life sciences organizations are adopting a customer centric approach to marketing through HEALTHCARE PROVIDER PORTALS, or HCPs. What we’re seeing is that many life sciences companies’ sales and marketing practices relating to customer interactions are losing their effectiveness, while the health care providers and consumers are continuously turning to the internet for medical information. So many life sciences companies are creating health care provider portals to address these challenges. And once the decision’s been made to develop an HCP portal, it begs the question “Should we develop the portal as a channel extension or as a stand alone brand?”
Throughout this podcast you will learn the key considerations and lessons learned when deciding whether to make the HCP Portal a channel extension or stand alone channel. We also explore how your decision will impact future operations of the portal. Through working with many life sciences companies, those who’ve adopted a customer-centric approach to marketing are finding they can establish themselves as trusted partners, enhance the customer experience and enrich brand loyalty. Tune in to learn the secret to their success and ways to bring these strategies into your own environment.